Deskripsi Pekerjaan
Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale. As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development. More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains. Sonatype is hiring a Marketing Growth Manager to own and optimize our external pipeline generation partners. This person will be accountable for driving campaigns, qualified meetings, pipeline creation, and continuous improvement across inbound and outbound demand motions. This role is ideal for someone who is revenue-oriented, analytical, and excited to explore how AI, automation, agentic workflows, and modern GTM tools can improve sales development. The right candidate will manage a strong operating cadence with our external partners while testing new ways to identify accounts, prioritize buyers, personalize outreach, accelerate follow-up, and improve conversion. This role sits at the intersection of Marketing, Sales, Revenue Operations, and pipeline generation partners. Key Responsibilities: Optimize Pipeline Generation Programs Own the performance of Sonatype’s pipeline generation partners across regions, campaigns, and sales segments. Set clear weekly, monthly, and quarterly expectations for qualified meetings, opportunity creation, pipeline generation, follow-up speed, activity quality, and conversion rates. Run weekly performance reviews, campaign standups, goal setting and SLA tracking with pipeline generation partners and marketing counterparts. Hold sales and partners accountable to quotas, quality standards, messaging, follow-up expectations, and data hygiene requirements. Identify performance gaps quickly and drive corrective action through, process improvements, targeting changes, or partner escalation. Drive Inbound and Outbound Pipeline Generation Partner with Marketing and Sales to convert inbound demand into qualified pipeline through timely, personalized follow-up. Build and manage outbound programs targeting priority accounts, personas, buying groups, and use cases. Collaborate with Product Marketing, Field Marketing, Performance Marketing, Marketing Operations, and Sales to ensure pipeline generation programs are aligned to clear ICPs, relevant personas, compelling messaging, cam