Senior Product Marketing Manager

Senior Product Marketing Manager – UK Talent Marketplace & Strategic Growth Who we are Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally. We now service over 300,000 businesses and more than 2 million employees. The EH Way  At Employment Hero, we’re proud of our unique DNA, which we call The EH Way. We are Mission First - everything we do is driven by our Mission. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy. We are AI First - we are committed to using AI to accelerate our mission. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission. We Live by Our Values - we role model our values 100% of the time. We Expect High Performance - we set a high standard and we’re not satisfied with being average. This Role As our Senior Product Marketing Manager, you will be the strategic lead for Product Marketing in the UK. Reporting to the UK Senior PM and MD (Talent Solutions), you will initially spearhead the go-to-market (GTM) strategy for our ATS and Talent Marketplace—driving the liquid exchange of talent that is central to our growth. While your immediate mission is to dominate the UK Talent space, as the lead PMM in the region, your remit will evolve to cover broader product areas across the Employment Operating System as we scale. You aren't just executing a plan; you are building the blueprint for UK market leadership. Your key focus areas will be: Strategic Leadership: Owning the UK Product Marketing roadmap, starting with Talent Marketplace and expanding into broader HR and Payroll solutions. Market-Product Fit: Identifying and closing product-market fit gaps specifically for UK employers to ensure rapid ATS adoption. GTM Strategy: Developing and leading the end-to-end GTM strategy for the UK Talent Marketplace, translating complex value propositions into local marketing excellence. Roadmap Influence: Partnering with Product Managers to prioritize the roadmap based on UK-specific competitive analysis and market requirements. Market Mapping: Mapping UK supply and demand across regional hiring hubs, industry verticals, and role types to fuel marketplace liquidity. Commercial Enablement: Optimizing the Talent pitch for the UK market, ensuring local CX, SDR, and AE teams are equipped to win. Daily Impact: Collaborating with the marketing team to turn core value propositions into high-impact messaging across all channels. Conducting deep-dive customer research to understand "the why" behind product usage and barriers to adoption. Defining requirements for UK success by distilling feedback from customers and sales teams. Managing high-stakes product releases and e